Palya was formed in 2019 to focus on supporting Indigenous communities in Australia with a great range of products. Palya is an indigenous business, thatalso contributes each year to the Mai Wiru Foundation. The Mai Wiru foundation provides support to communities.

Palya' is a Pintupi language word meaning 'good'. The word 'Palya' is also a way of greeting. For instance, seeing someone again one would say “Palya?” an answer might be “Yuwa” – meaning yes – 'Palya'.

Palya exists largely to service Indigenous communities largely because of the passion of their directors, however, Palya is expanding to other companies that share the same vision and wish to access their product range for mutual benefit.